Making your web site search engine optimized is not difficult.  Most of the steps below may be completed by your copy writer or web master.  These are just a few tactics out of many.

Use Keywords and Phrases

Make sure your keyword or keyword phrase figures prominently in your website copy and headers.  Think about what search terms a potential customer may type to find your web site.  For example, if you run a chocolate shop, your keywords would be “chocolates,”  “gift ideas” “valentines day” “gourmet chocolate” etc.  Search engines would be looking for such keywords and related keywords within your web site.  A word of caution:  as search engine crawlers become “smarter” they are better able to recognize “keyword stuffing” on web sites.  It is best to write naturally and keep the tone of your writing “human.”

Write a Blog

Search engines, like Google, love active web sites.  The more updated, the higher your site will rank in the search engine result pages (SERPs).  Blogs are a great way to continually update your web site as well as get new product or service information out to your customers.  They have the added benefit of building trust and goodwill for your business.

Mind Your File Names

The labels you place on files you have uploaded on your web site such photos, clipart or charts are often a missed SEO opportunity.  Name these files with words that relate to your keywords because search engines read these words as part of the copy, so why not take advantage of it? Using our previous example of a chocolatier business, you wouldn’t just name a picture of a box of chocolates, “picture 1,” call it “box_of_chocolates” which will help up your keyword density.

These are just a few techniques to optimize your web site.  A quick search of the web will give you many more.

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