SEO. If you’ve read any articles on internet marketing, you’ve probably seen this acronym before. It’s been bandied about the web in recent years, touted as a must have for every business web site. SEO stands for “search engine optimization.”
But what does that mean?
Search engine optimization is when you create copy on your web sight that purposely attracts the attention of search engines such as Google or Yahoo. Having your business web sight rank high in search engine result pages is the Holy Grail of internet-based marketing. Studies have shown that web searchers usually do not go past the first three pages of Google web search results.
So what does this mean for you and your business web site? Well, realize that with internet marketing, the more visible your web page, the more likely a visitor will click on it and view it. The more your web site is viewed, the more likely that a visitor will become a customer. See how it all works?
Of course, the above explanation of SEO is very simplified. The topic is much more diverse and complicated such that some universities now offer degree programs in SEO and internet marketing. On future posts, we will discuss little things you can do to your web site to optimize it for search engines.