Business writing may be defined as writing that a business uses to communicate its offerings to another entity, be that entity a person or another business. The latter is commonly abbreviated as “B2B” communications (business to business). Unlike a research paper you would write for school, business writing’s ultimate objective is to increase sales and profits of a business. Therefore, business writing style tends to be very different from academic writing.
Here are some of the most frequently requested types of business writing:
- Press release – also known as a media release also known as a news release also known as a web release. These are all basically the same, with their objective to immediately relate newsworthy information to your public(s).
- Web site copy/brochure – I’ve grouped these two together as they are similar in the goal of trying to garner consumer interest and to get potential customers to contact you.
- Ebooks/reports – these are a relatively new marketing tool. They can either be offered free or for a fee. Ebooks can be a great as they have an unlimited “shelf life” and, like a brochure, may be passed along to other potential customers.
- White papers – white papers are simply reports that a company produces to extensively explain the benefits of their product or service. In the past, these were mostly associated with technical companies, but are more frequently being used in other industries as a marketing strategy.
- SEO Articles – used as “article marketing”. With article marketing, you submit articles related to your business to an online directory. You include a link to your company’s web page within the biographical section of the article. Article marketing is not really new. It’s been around for years in the form of those free magazines, such as the ones you pick up in your doctor’s office, which tend to be high on advertising, low in content.
- Technical documentation – also known as technical writing. Technical writing my include anything from high-level software documentation, to describing how to use a new washing machine. Technical writing may be found in a lot more places than one realizes.